How BizZagging inspires people.
There are only two ways to motivate people to buy from you: you can manipulate them with pricing promotions or you can inspire them to choose you.
Manipulation is when you use pricing promotions. These promotions can of course produce short-term gains of increased sales. Examples are Groupon, and other pricing discounts. But once clients get used to paying lower-than-average prices it's hard to get them to pay more.
And over time you'll be faced with pressure to lower prices even more to compete. Even worse, when these promotions work, you get hooked, they have become the status quo, and they are used by the majority of businesses.
It gets worse. These promotions don't get better with time. And as with gateway drugs, they only lead to greater use. Yes BizZagging is so effective.
Inspirational brand development is used in my BizZagging Programs to motivate clients who gladly pay premium prices, brag to everyone they know, and remain loyal in spite of promotions used by the competition. Examples of companies who inspire are Apple, Starbucks, Harley Davidson, and Mini Cooper.
When you have a base of inspired clients, it too is addictive.
What's that you say?
Yes, I know you're not a huge company like Apple, and it's not likely you strive to build a high volume business, but here's what is still true- in the same way you have the ability to produce innovative products even though you're not Apple or Starbucks, you can apply these fundamental marketing methods to inspire people to buy from you. And you can produce amazing results at your local level and to a very small client base.
Inspiration affects everything. When you're inspired there's no such thing as burn-out, you can't wait to get going in the morning, you discover inspired employees, your spouse and children are happier, and even your golf game has improved (well maybe not the golf).
The choice between manipulation and inspiration is obvious isn't it?