How to Create Predictable and Effective Promotions
When we think about the success or failure of our promotions we focus on our photographs, timing, and calls to action that we hope will increase bookings and sales.
However, as with clothing, music, and photography, people’s choices are expressions of their personalities, style, and are heavily weighted by their motivations for buying nearly everything.
The understanding of why people buy products and services is useful in creating more effective promotions.
This method works regardless of your volume of business, style of photography, or even your personality. read more >>
Why People Buy
I used to think there were only two groups of clients:
I thought this until I found that research had been done by Unity Marketing that found instead of just two groups of buyers, there are FIVE- and each buy discretionary products for very different reasons. And once you understand each, you can focus your marketing, pricing, style, and products that will attract enough to achieve financial success and the attention you deserve.
EXPLORE. READ. LEARN.
A Shortcut to Attracting More
We should take shortcuts.
You’d have to be unusually stubborn (or proud) to try and do things using only trial and error, take the long way, or the difficult way, when a more effective way exists.
It’s probably safe to assume that in the past few weeks or months you’ve thought about how to increase awareness, attract new clients, and increase sales. And because the job of most marketing is to get attention and to motivate people with a call to action, we are used to beginning our marketing planning there. But often our goal of increased sales and marketing plans don’t succeed.
This can happen with themed portrait sessions, senior model referral programs, and seasonal family portrait promotions, to name just a few. When they fall flat we feel discouraged- how could people resist, or how could we have gotten our hopes up so high? read more >>
3 Ways to Increase Your Sales
I believe your business should support you and your family, not the other way around. And although the old saying, “It’s not how much you get, it’s how much you keep” is true, there are times when you need to increase sales.
Sure, you can cut expenses, reduce payroll and overhead, and trim your budgets. But let’s suppose you layoff your (or all) employee, find a cheaper lab, and eliminate all but the most critical overhead expenses, what will you do to increase your personal income each year after that?