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How do we keep it fun?
The photography industry, my artistic outlet for nearly three decades, is one of the few that hasn't changed much since the digital revolution. The status quo is a huge problem.
Status quo reveals itself every day:
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Underexposure. In spite of a growing number of new marketing mediums, i.e. social media, it's become more and more difficult to attract enough clients.
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Out-of-focus. What you charge, not the quality of your photography, seems to be the focus of most people.
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Copying your image(s). There are fewer people copying photographers' images, than photographers copying each other. The template solutions to marketing, pricing, and products are becoming less and less effective because they make you appear to be part of the same photography franchise.
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Get what you need to Differentiate, Innovate, and Articulate in order to make your business more magnetic. Marketing, sales, pricing, management, promotions for the professional photographer.
PhotoZagging consists of a series of three Program options designed to create greater BRAND awareness – stop being invisible, Increase sales – clear reasons to pay your premium prices- and book more clients – you’ll be more appealing.
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3 LENSES MARKETING & DESIGN
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